ABOUT US

Curated Style Essentials

Welcome to By Design.

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Our story began in 2011, when I founded this business with a simple, heartfelt goal: to help you find beautiful, quality pieces that bring joy to your home and a smile to a loved one's face.

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From the very start, my true passion has been sourcing ethical products and connecting with you directly. For years, you could find me trading face-to-face at small events, sharing the stories behind everything I chose. When the 2020 pandemic arrived, it forced a sudden and unexpected shift online, a move that wasn't in my original pipeline, but one that unexpectedly allowed our community to grow beyond what I ever imagined.

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As we have evolved, so has our collection. Today, By Design has grown into a destination for beautifully curated, high-end luxuries. I am incredibly proud to introduce our exquisite new ranges of upmarket sterling silver jewellery, luxury leather bags, and elegant scarves. While our pieces have become more premium, my core values remain completely unchanged. I still hand-select every single item with the same love, care, and dedication to ethical craftsmanship.

My ultimate wish is to make your shopping experience as seamless, inspiring, and personal as possible. I hope you fall in love with these new treasures just as much as I have.

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Enjoy,

Kirsten Pocknell